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International exhibition of interior solutions and object design
21 - 23 October 2025
Moscow, IEC Crocus Expo
Moscow, IEC Crocus Expo
Подписаться на новости
ShowRoom is the exhibition and special project focused on modern interior solutions of original design in the medium and premium price segments.
ShowRoom changes the idea of an industry exhibition, goes beyond standard product groups, seamlessly integrates set design, art and fashion into exhibition booths.
Interior stylists and decorators transform exhibition booths into complete interior solutions and adapt design trends for residential and public spaces.
ShowRoom's mission is to go beyond, transforming space for new perspectives.
The theme of the exhibition is "The Game of Design".
A game is always more than a process. Design is always more than a set of interior solutions.
Both actions combine a variety of rules and opportunities, purpose and freedom of choice, creativity and innovation, interactivity and participation, emotions and experiences, knowledge and development.
ShowRoom changes the idea of an industry exhibition, goes beyond standard product groups, seamlessly integrates set design, art and fashion into exhibition booths.
Interior stylists and decorators transform exhibition booths into complete interior solutions and adapt design trends for residential and public spaces.
ShowRoom's mission is to go beyond, transforming space for new perspectives.
The theme of the exhibition is "The Game of Design".
A game is always more than a process. Design is always more than a set of interior solutions.
Both actions combine a variety of rules and opportunities, purpose and freedom of choice, creativity and innovation, interactivity and participation, emotions and experiences, knowledge and development.
Mission and meanings
- 15 615Visitors
- 60+Exhibitors
- 2Special projects
- 3Days of Business Programme
Who visit the event?
Designers
Find new business partners and suppliers.
Learn industry news and design trends.
Learn industry news and design trends.
Decorators
Develop a watchfullness. Learn how to adapt trends into contemporary interiors.
Architects
Attend business events. Spend time in a creative atmosphere. Develop a watchfullness for design and stelling techniques.
Interior stylists
Study current interior styling techniques. Develop aesthetic intelligence.
Buyers
Find new suppliers and business partners. Increase sales. Familiarize yourself with the latest trends.
Interior fitters
Analyze the market. Discover new names and brands. Explore the latest trends.
B2C customers
Learn industry news and design trends.Order furniture, art, or actual interior items.
ShowRoom's Ambassador
Designer, entrepreneur, founder of the studio SIMPLE INTERIORS
Speaker of many courses and lectures
Awards and regalia:
The studio's projects are published in top interior magazines and foreign publics
Instagram influencer and inspirer
Speaker of many courses and lectures
Awards and regalia:
- European property awards (5 stars winner)
- Modern home professional awards
- ADD AWARDS
- INTERIA AWARDS
- Member of Assosiation of Interior Designers and Decorators of Russia ADDI
The studio's projects are published in top interior magazines and foreign publics
Instagram influencer and inspirer
Lesya Pechenkina
Participation advantages
- Creating a major interior clusterShowRoom will be held in parallel with the international exhibitions Hometextile&Design, Light + Audio Tec,Interlight Russia.
The total audience is 49 190 unique visitors, of which 35% are designers and architects - additional flow from partner exhibitions. - Booths as interior spacesBooth concepts are developed with a decorator/ interior stylist. Exhibition booths are transformed into interior spaces. Industry design trends are integrated into exhibitor projects and highlight the essence of the brands.
- Customizable exhibition spaces and comprehensive services
booth constructionThe booth is based on the exhibitor's products. The approach emphasizes the attention of visitors to the exposition by demonstrating the advantages of the assortment.
The organizer provides comprehensive booth construction services and saves time and resources of the exhibitors for preparation for the exhibition. - Coverage advertising campaign and loyalty programme
ShowRoom offers exhibitors the organization of
PR-promotion together with infopartners, work with the business community, exclusive partner activities, closed previews, parallel program and events inside the exhibition.
Additional activities increase the efficiency of participation, promote exhibitors before and after the event.
Types of booth construction
Completion
Area: 25/ 50/ 75/ 100 sq.m
Carpeting, podium
Walls h = 5 m
Basic lighting
Lighting fixtures around the perimeter of the stand, electrical connection
Graphic design
Full-color banner printing, company name
Area: 25/ 50/ 75/ 100 sq.m
Carpeting, podium
Walls h = 5 m
Basic lighting
Lighting fixtures around the perimeter of the stand, electrical connection
Graphic design
Full-color banner printing, company name
Completion
Area: 20/ 40/ 60/ 80 sq.m
Carpeting
Walls h = 4 m
Basic lighting
Lighting fixtures around the perimeter of the stand, electrical connection
Graphic design
Full-color banner printing, company name
Area: 20/ 40/ 60/ 80 sq.m
Carpeting
Walls h = 4 m
Basic lighting
Lighting fixtures around the perimeter of the stand, electrical connection
Graphic design
Full-color banner printing, company name
Completion
Area: 12/ 15 sq.m
Carpeting
Walls h = 3 m
Basic lighting
Lighting fixtures around the perimeter of the stand, electrical connection
Graphic design
Full-color banner printing, company name
Area: 12/ 15 sq.m
Carpeting
Walls h = 3 m
Basic lighting
Lighting fixtures around the perimeter of the stand, electrical connection
Graphic design
Full-color banner printing, company name
Interior stylists of the exhibition
- Stylist with 28 years of experience. Worked with Mezonin, AD. Published in the best Russian and foreign interior magazines. Creator and author of the "School of interior stylists". More than 400 graduates, most of them successfully work as stylists and decorators.Yulia ChebotarInterior stylist
- Decorator. More than 8 years of work experience. Founder and inspirer of the company Anika May. Collaborates with Sempre, Il Matto, Rouge, Uilliams restaurants, Bork boutiques. She has additional education in the field of art. She was trained in floristry at the Moscow Flower School.Anika MayDecorator
- Author of 11 interior glossy covers. Published in leading Russian and foreign media. More than 300 filmed projects. Worked with projects in Dubai, Finland, France, Georgia, Kaliningrad, Samara, Anapa, Nizhny Novgorod, etc. Gives lectures for designers and decorators.Ekaterina NaumovaInterior stylist, decorator
- Interior stylist and decorator. Graduated from Yulia Chebotar styling courses, studied decorating with Daria Kazantseva. Develops a salon of finishing materials and interior design studio, TZ Modesign. Published in Salon, Idei Vashego Doma, Gallery of interiors, InMyRoom.Marina GusevaInterior stylist, decorator
Special Project of ShowRoom
Four participants - four design projects.
The parties formulate the terms of reference for each other in advance. So each participant acts as a client and an executor at the same time.
At the exhibition the designers will see the realization of the idea by their colleagues and evaluate how well the projects are realized and the conditions are met.
In the process of preparation, designers will talk about their approach to working with customers, and also share their best practices.
The parties formulate the terms of reference for each other in advance. So each participant acts as a client and an executor at the same time.
At the exhibition the designers will see the realization of the idea by their colleagues and evaluate how well the projects are realized and the conditions are met.
In the process of preparation, designers will talk about their approach to working with customers, and also share their best practices.
Concept Point
Special Project Participants
Olga Sedova and Prokhor Mashukov
Designers, decorators, founders of ONLY DESIGN studio
Designers, decorators, founders of ONLY DESIGN studio
From 2018 to 2022, ONLY DESIGN studio was included in the list of the 100 best designers and architects in Russia according to AD magazine (Architectural Digest).
The works were published in international publications: AD China, AD Spain, Elle Décor India, INTERIOR DESIGN USA, INTERNI Korea.
ONLY DESIGN has been included in the annual ANDREW MARTIN DESIGN REVIEW three years in a row.
Olga and Prokhor teach at the British Higher School of Design (BHSD) and the DETAILS Graduate School of Design.
«We like to create unusual, surreal, interiors with an abundance of decorative elements, similar to postmodernist art installations.
For us an interior is a whole storyline, which we develop in various ways, from finishing materials to the selection of art, and often create art objects and installations based on our own sketches.
In our projects we strive to breathe life into the space, to fill it with emotions, to create an interesting and holistic image that everyone will want to examine and understand»
The works were published in international publications: AD China, AD Spain, Elle Décor India, INTERIOR DESIGN USA, INTERNI Korea.
ONLY DESIGN has been included in the annual ANDREW MARTIN DESIGN REVIEW three years in a row.
Olga and Prokhor teach at the British Higher School of Design (BHSD) and the DETAILS Graduate School of Design.
«We like to create unusual, surreal, interiors with an abundance of decorative elements, similar to postmodernist art installations.
For us an interior is a whole storyline, which we develop in various ways, from finishing materials to the selection of art, and often create art objects and installations based on our own sketches.
In our projects we strive to breathe life into the space, to fill it with emotions, to create an interesting and holistic image that everyone will want to examine and understand»
Varvara Shalito
Architect-designer, founder of studio SHALITO.DESIGN
Architect-designer, founder of studio SHALITO.DESIGN
Graduated from Moscow Institute of Architecture.
She grew up in a high-rise house in a creative family of artists and architects and knew right away that she wanted to do interiors.
More than 15 years she designs interiors of apartments, showrooms, public spaces with full support.
She is the architect of the project «Chambers 17» on Leo Tolstoy Street in Khamovniki, which she designed together with designer Valeria Nesterenko.
At the moment, together with her team, she is restoring an early 19th century house in Shuya, Ivanovo region.
Since 2023 she has been hosting the PRO Design program with Varya Shalito on «Silver Rain radio»
She grew up in a high-rise house in a creative family of artists and architects and knew right away that she wanted to do interiors.
More than 15 years she designs interiors of apartments, showrooms, public spaces with full support.
She is the architect of the project «Chambers 17» on Leo Tolstoy Street in Khamovniki, which she designed together with designer Valeria Nesterenko.
At the moment, together with her team, she is restoring an early 19th century house in Shuya, Ivanovo region.
Since 2023 she has been hosting the PRO Design program with Varya Shalito on «Silver Rain radio»
Aleksandra Zhuravleva
Architect, founder of ALEKSANDRA ZHURAVLEVA studio
Architect, founder of ALEKSANDRA ZHURAVLEVA studio
Graduated from Moscow Institute of Architecture.
For more than 15 years she has been doing what she loves: designing country houses, interiors of apartments, restaurants with full support. Aleksandra stylizes shoots of her finished objects.
She promotes her own brand - ALEKSANDRA ZHURAVLEVA. She fancies of photography and painting, adding her works as a seasoning to interiors
«My principles of working on projects are based on mutual trust, because real design is always an experiment. The character of a person inspires me to find unique ideas for the home and its owner. At the same time, the functional space should work, be convenient and comfortable.
Designing is a search for a new better way!»
For more than 15 years she has been doing what she loves: designing country houses, interiors of apartments, restaurants with full support. Aleksandra stylizes shoots of her finished objects.
She promotes her own brand - ALEKSANDRA ZHURAVLEVA. She fancies of photography and painting, adding her works as a seasoning to interiors
«My principles of working on projects are based on mutual trust, because real design is always an experiment. The character of a person inspires me to find unique ideas for the home and its owner. At the same time, the functional space should work, be convenient and comfortable.
Designing is a search for a new better way!»
Location
ShowRoom
Mezhdunarodnaya str. 16, Krasnogorsk, Krasnogorsk area, Moscow region.