International exhibition of interior solutions and object design
September 2025
Moscow, IEC Crocus Expo
ShowRoom is an exhibition and special project focused on modern interior solutions of original design in the medium and premium price segments.

The exhibition promotes and supports brands, designers, decorators and craftsmen; creates new business ties, strengthens long-standing partnerships.

ShowRoom's mission is to give a voice to brands; to express their essence and meanings in exhibition stands not just with a set of interior items, but with a unique statement. For this purpose, stylists or decorators will work together with exhibitors at each stand, creating exclusive interior spaces, revealing brands through original interior solutions, details, textures, adapting interior design trends for modern residential and public spaces.

Stylists' consultations help to form unique stand concepts. Carefully selected art objects complement each exposition.

The theme of the exhibition is "The Game of Design".

The game will not take place without conditions. Interiors are the conditions for living, where a person should feel comfort and safety. Therefore, when we see a living space, the question arises how to live in this interior day after day.

The game is dynamic. And as in the game, we give dynamics and mood to the interior with the help of textiles,
décor, color.

At the ShowRoom exhibitors present furniture, decor, lighting, which will become a part of someone's life, and thanks to the work of interior stylists or decorators, we can see the variability of the interior, and how our perception of the interior changes.
Mission and meanings
  • 15 615
  • 60+
  • 2
    Special projects
  • 3
    Days of Business Programme
Find new business partners and suppliers.
Learn industry news and design trends.
Develop a watchfullness. Learn how to adapt trends into contemporary interiors.
Attend business events. Spend time in a creative atmosphere. Develop a watchfullness for design and stelling techniques.
Who visit the event?
Study current interior styling techniques. Develop aesthetic intelligence.
Find new suppliers and business partners. Increase sales. Familiarize yourself with the latest trends.
Analyze the market. Discover new names and brands. Explore the latest trends.
ShowRoom's Ambassador
Designer, entrepreneur, founder of the studio SIMPLE INTERIORS

Speaker of many courses and lectures

Awards and regalia:
  • European property awards (5 stars winner)
  • Modern home professional awards
  • Member of Assosiation of Interior Designers and Decorators of Russia ADDI

The studio's projects are published in top interior magazines and foreign publics

Instagram influencer and inspirer
Lesya Pechenkina
Experts choose ShowRoom
  • Adaptation of trends at exhibitors' stands
    Exhibitors are presented exactly as part of the design projects so that visitors can clearly see how interior design trends can be adapted using the exhibitors' products. The booth concepts are developed with the participation of a decorator/ stylist
  • Comprehensive standconstruction services
    The organizer offers comprehensive stand construction service that includes everything necessary for effective participation in the exhibition. This helps exhibitors to significantly reduce their preparation time and resources
  • Standardized stands
    The organizer offers potential participants to choose one of three types of uniform stand construction. All of them will help to pay attention of visitors to the products by demonstrating the advantages of the assortment
  • In parallel with the Hometextile&Design exhibition
    ShowRoom is held in parallel with Hometextile&Design. The development of the international textile industry has a direct impact of the process of creative furniture and decorations , so the two events will be linked
Types of stand construction
Product groups
Stylists of the exhibition
  • Stylist with 28 years of experience. Worked with Mezonin, AD. Published in the best Russian and foreign interior magazines. Creator and author of the "School of interior stylists". More than 400 graduates, most of them successfully work as stylists and decorators.
    Yulia Chebotar
    Interior stylist
  • Decorator. More than 8 years of work experience. Founder and inspirer of the company Anika May. Collaborates with Sempre, Il Matto, Rouge, Uilliams restaurants, Bork boutiques. She has additional education in the field of art. She was trained in floristry at the Moscow Flower School.
    Anika May
  • Author of 11 interior glossy covers. Published in leading Russian and foreign media. More than 300 filmed projects. Worked with projects in Dubai, Finland, France, Georgia, Kaliningrad, Samara, Anapa, Nizhny Novgorod, etc. Gives lectures for designers and decorators.
    Ekaterina Naumova
    Interior stylist, decorator
  • Interior stylist and decorator. Graduated from Yulia Chebotar styling courses, studied decorating with Daria Kazantseva. Develops a salon of finishing materials and interior design studio, TZ Modesign. Published in Salon, Idei Vashego Doma, Gallery of interiors, InMyRoom.
    Marina Guseva
    Interior stylist, decorator
Special Project of ShowRoom
Four participants - four design projects.

The parties formulate the terms of reference for each other in advance. So each participant acts as a client and an executor at the same time.

At the exhibition the designers will see the realization of the idea by their colleagues and evaluate how well the projects are realized and the conditions are met.

In the process of preparation, designers will talk about their approach to working with customers, and also share their best practices.
Concept Point
Concept Point Special Project Participants
Aleksandra Zhuravleva

Architect, founder of ALEKSANDRA ZHURAVLEVA studio
Graduated from Moscow Institute of Architecture.

For more than 15 years she has been doing what she loves: designing country houses, interiors of apartments, restaurants with full support. Aleksandra stylizes shoots of her finished objects.

She promotes her own brand - ALEKSANDRA ZHURAVLEVA. She fancies of photography and painting, adding her works as a seasoning to interiors

«My principles of working on projects are based on mutual trust, because real design is always an experiment. The character of a person inspires me to find unique ideas for the home and its owner. At the same time, the functional space should work, be convenient and comfortable.

Designing is a search for a new better way!»

Mezhdunarodnaya str. 16, Krasnogorsk, Krasnogorsk area, Moscow region.